Privacy Policy

1 Who We Are

Pooch's Yard – Doggy Day Care LTD ("Pooch's Yard", "we", "us", "our") is a UK-registered company providing doggy day care, self-service dog wash, and retail services (raw dog food and natural treats).

We are the data controller responsible for your personal data collected through this website and our services.

2 What Data We Collect

We collect the following categories of personal data:

Contact and Identity Information

• Full name
• Email address
• Phone number

Pet Information

• Dog name (optional, provided voluntarily)
• Any notes or information you choose to share about your dog

Order and Transaction Information

• Items selected in treat or food orders
• Quantities and estimated totals
• Order notes and preferences

Technical and Usage Data

• IP address
• Browser type and version
• Pages visited and time spent on site
• Referring website
• Device type and operating system

Cookie Data

We use cookies and similar tracking technologies. Please see our Cookie Policy for full details.

3 How We Collect Your Data

We collect personal data through the following means:

• Contact forms — when you submit an enquiry or message via our website
• Order request forms — when you place a treat or food order for in-store collection
• Booking forms — when you book a day care trial or session
• Cookies and analytics tools — automatically when you browse our website
• Direct communication — when you call or email us directly

4 How We Use Your Data

We use your personal data for the following purposes:

• To respond to enquiries and contact form submissions
• To process and confirm treat and food order requests
• To manage day care bookings and trial day arrangements
• To send order confirmations and collection notifications
• To improve our website and services using analytics data
• To display relevant advertising on third-party platforms (where you have consented)
• To comply with our legal obligations

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects.

5 Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases for processing your personal data:

• Contract performance — processing necessary to fulfil a booking, order, or service request you have made
• Legitimate interests — processing necessary for our legitimate business interests, such as improving our website and responding to enquiries, where those interests are not overridden by your rights
• Consent — where you have given explicit consent, such as accepting marketing cookies or subscribing to communications
• Legal obligation — where we are required to process data to comply with applicable law

6 Data Storage & Retention

Your personal data is stored securely within the UK and European Economic Area (EEA). We use reputable third-party platforms (including Webflow) that comply with UK GDPR data transfer requirements.

We retain your personal data only for as long as necessary for the purposes for which it was collected:

• Order and booking records — retained for up to 3 years for business and accounting purposes
• Contact form submissions — retained for up to 12 months unless an ongoing relationship is established
• Analytics data — retained in accordance with Google Analytics default retention settings (up to 26 months)

When data is no longer required, it is securely deleted or anonymised.

7 Third Parties

We may share your data with the following categories of third parties:

Analytics and Advertising

• Google Analytics — we use Google Analytics to understand how visitors use our website. Google may process data outside the UK. You can opt out via Google's opt-out tool.
• Meta (Facebook) Pixel — we may use the Meta Pixel to measure the effectiveness of advertising and to show relevant ads on Facebook and Instagram. This is only active where you have consented to marketing cookies.

Website Platform

• Webflow — our website is hosted on Webflow, which processes technical data in accordance with its own privacy policy.

Service Providers

We may share data with trusted service providers who assist us in operating our business (e.g. email providers). All such providers are contractually required to protect your data and use it only for the purposes we specify.

We do not sell your personal data to any third party.

8 Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate or incomplete data
• Right to erasure — you can ask us to delete your personal data in certain circumstances
• Right to restrict processing — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a structured, machine-readable format
• Right to object — you can object to processing based on legitimate interests or for direct marketing
• Rights related to automated decision-making — you have the right not to be subject to solely automated decisions that significantly affect you

To exercise any of these rights, please contact us using the details in Section 10. We will respond within one month of receiving your request.

9 Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction, or alteration.

Our website uses HTTPS encryption. Access to personal data is restricted to authorised personnel only. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

If you believe your data has been compromised, please contact us immediately at info@poochsyard.uk.

10 Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a concern about how we handle your data, please contact us:

How to Complain

If you are not satisfied with our response, or believe we are processing your personal data unlawfully, you have the right to lodge a complaint with the UK's data protection regulator:

We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.